Quick verdict
HeyGen first, then compare cheaper options.
Start with HeyGen if you want the strongest fit from this shortlist. Use HeyGen when you are still testing the workflow or need a lower-risk first step.
Decision snapshot
Best fit by workflow
HeyGen
Best first pick
Synthesia
Best specialist option
Runway ML
Best lower-risk test
Descript
Best lower-risk test
Price and use-case ladder
HeyGen
video production
$29/mo
Synthesia
video production
$29/mo
Runway ML
video production
$15/mo
Descript
video production
$24/mo
Comparison table
| Tool | Pricing | Best for | Why it matters | Action |
|---|---|---|---|---|
HeyGen | $29/mo | video production | Best first pick | Review |
Synthesia | $29/mo | video production | Best specialist option | Review |
Runway ML | $15/mo | video production | Best lower-risk test | Review |
Descript | $24/mo | video production | Best lower-risk test | Review |
Kling AI | Freemium | video production | Best lower-risk test | Review |